E-COMMERCE AND ITS IMPACT ON THE GLOBAL ECONOMIC TRADE A COMPARATIVE STUDY BETWEEN THE TOP TURKISH ONLINE STORES EXPORTING TO GULF COOPERATION COUNCIL

Abstract

E-commerce has flourished with the tremendous development of the information technology revolution at the global level, where global economic trade between countries was affected like never before by traditional commercial activities until the emergence of electronic commerce. This trade has an important role in the development of trade more and more due to the speed with which information is exchanged, whether between individuals within the same country or from multiple countries, which facilitates decision-making In the context of conducting business deals across the world. Covid-19 is the strongest evidence of the impact of e commerce on trades across countries. Since ancient times, Turkey has been at a crossroads between Asia and Europe, which has qualified it to be an important hub of international trade. It was one of the first countries to embrace e-commerce of all kinds. It has witnessed a great development with all countries of the world in general, and with the GCC in particular, and in particular with the Kingdom of Saudi Arabia, which is considered a consumer market par excellence. The exchanges between them include various goods and commodities such as foodstuffs, clothes, electronics...etc. However, what should be noted is that the traditional or electronic trade exchanges cannot be separated from political variables and relations between countries regionally and internationally. It swings up and down according to the positions and interests of each country. This qualitative study based on descriptive research by investigating and commenting on official government statements, annual reports, articles, previous studies, theses, books, and relevant websites, as well as comparing two Turkish online stores that are leading in the export of Turkish products to the GCC will help iv us understand the mechanism of electronic commerce and its impact on The global economy, and the extent of the impact of countries' foreign policies on its functioning. The relationship between Turkey and the Gulf states is a great example of this. According to the collected data, the results showed that the trade relations between the two parties are very important. However, this relationship can be affected by some influences, such as; the country's internal economic situation, political decisions, and competition.