COMPARATIVE ANALYSIS OF COMPETITIVE DYNAMICS IN SERVICE SECTOR BETWEEN TURKEY AND EUROPEAN UNION

Abstract

This study provides a comprehensive analysis of the competitive dynamics in Turkey's and the EU's service industries, focusing on Industry 4.0. It examines Turkey's needs in the digital industries' service sector, considering variables like investment, research and development, and technological developments. The study also examines the influence of economic dynamics, geopolitical factors, and differing policy frameworks on the competitive standing of both areas in the global service sector. Turkey faces challenges in its digital service sector, including a digital divide, regulatory complexities, cybersecurity threats, and a skills gap. To address these challenges, Turkey needs a multifaceted approach, including streamlined regulations, cybersecurity measures, and comprehensive training programs. By addressing these issues, Turkey can position itself as a global player in the digital economy. The study highlights Turkey's unique advantages, difficulties, and future growth potential in relation to the EU market