DETERMINING THE EFFECT OF MOTIVATION ON EMPLOYEE PRODUCTIVITY: AN EMPIRICAL STUDY

Abstract

The change in the business environment and the competitive environment has increased the demand for the development of goods and their quality. And the gradual change from a production-based economy to a service-based economy has led many companies to adopt a different and new approach to managing work and employees. Today's successful organizations are looking for the best and always try to attract the best people and use them to achieve their goals. Many organizations gravitate towards the goals that are the best, but poor management has a negative impact on their motivation. This study was designed to determine the effect of motivation on employee productivity at Khurshid Autopart Company. A questionnaire was used to collect information in the study; 32 questions on external compliance, social and personal adjustment, individual regulations, lack of motivation, internal motivation, and internal regulation were suggested and a questionnaire was obtained from 217 employees of the company. The obtained data were analyzed with SPSS software. Two hypotheses out of a total of 6 hypotheses were accepted while the other four hypotheses were rejected by performing various tests. The two accepted hypotheses include external adjustment and social and personal adjustment variables. These two variables have a positive and significant effect on employee productivity, but the other four variables, individual regulation, lack of motivation, intrinsic motivation and intrinsic regulation, do not have a significant relationship with employee productivity, so these four variables were rejected.