Abstract:
This study focuses on electric car customers and their buying behavior in
Turkey. As consumer behavior has become more vital in marketing, this research
attempts to look at how functional value, social value, emotional value, conditional
value and epistemic value impact consumers' intention to buy an electric car. This
research utilized an online survey and a questionnaire to collect primary data.
Consumption values including functional, social, emotional, conditional and epistemic
are the five variables of this study. Each variable was assessed using a 5-point Likert
scale. The data were analyzed by using Statistical Package for the Social Sciences
(SPSS). The study's findings suggested that the most influence is exerted by functional
value on consumer’s intention to purchase electric car, closely followed by emotional
value. Moreover, conditional and epistemic values showed comparatively significant
effect on consumer purchase intention to electric car. In contrast, social values did not
significantly correlate with consumers' intentions to buy electric cars. On the practical
significance, the study identifies the importance of these variables which enable
electric car manufacturers to find out expectations of customers and their products.
