Please use this identifier to cite or link to this item:
http://hdl.handle.net/11547/7383
Title: | THE IMPACT OF DIGITAL CONTENT MARKETING ON BRAND AWARENESS THROUGH SOCIAL MEDIA AND CUSTOMER ENGAGEMENT: A CASE STUDY OF STARBUCKS IN ISTANBUL |
Authors: | EL KEDRA, ANA |
Keywords: | Digital content marketing social media öylem customer engagement brand awareness mediation |
Issue Date: | 2021 |
Abstract: | . |
URI: | http://hdl.handle.net/11547/7383 |
Appears in Collections: | Tezler -- Thesis |
Files in This Item:
File | Description | Size | Format | |
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10381492.pdf | 651.1 kB | Adobe PDF | View/Open |
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