Please use this identifier to cite or link to this item: http://hdl.handle.net/11547/7383
Title: THE IMPACT OF DIGITAL CONTENT MARKETING ON BRAND AWARENESS THROUGH SOCIAL MEDIA AND CUSTOMER ENGAGEMENT: A CASE STUDY OF STARBUCKS IN ISTANBUL
Authors: EL KEDRA, ANA
Keywords: Digital content marketing
social media
öylem
customer engagement
brand awareness
mediation
Issue Date: 2021
Abstract: .
URI: http://hdl.handle.net/11547/7383
Appears in Collections:Tezler -- Thesis

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