Photograph Usage in Posters and its Advantage Over Alternative Elements

Abstract

Posters, being used in both for advertisements and for social good, are everywhere in our world. Their wide usage makes them take a great part in graphic designing practice. Posters may consist of many visual elements like symbols, typography, illustrations, pictures, schemas, and photography. Although photography is the newcomer of these elements, it has biggest share-out in usage. Posters usually find place in public areas to achieve as much people as possible and these crowded public areas are generally places that most of people are in motion so poster designs are expected to make deep and fast impacts. Thinking that attribute of posters, we may say photography has several advantages over writing and pictures; like creating sense of reality, being direct and fast in signification etc. This paper examines the advantages of photography the usage of in poster designing with the help of some actual poster designs.