STUDYING THE MEDIATING EFFECT OF GAMIFICATION ON THE IMPACT OF PSYCHOLOGICAL CAPITAL ON EMPLOYEES’ CREATIVITY IN BAHRAIN

Abstract

For more than ten years, the concept of gamification has been discussed and studied in various fields, most notably education and marketing. Despite the abundance of literature aimed at studying gamification, but there is a clear lack of studies related to the strategy of gamification in the field of work or the work environment. In this study the relationship between psychological capital and employees’ creativity under the mediating effect of gamification was investigated. All of the research data were obtained from 115 employees who used the Habitica application for at least 2 weeks in different companies between March 2021 and April 2021 in the Kingdom of Bahrain, and 122 employees who didn’t use it at all. SSPS and SmartPLS statistical analysis programs were used to measure and compare psychological capital, employees’ creativity and the relationship between them among the total number od responses, which was 237. As aresult, it has been determined that gamification has a significant and positive effect on both psychological capital and employees’ creativity. In addition, it has been determined that gamification has a positive mediating effect on the relationship between psychological capital and employees’ creativity. Along, the practical applications of the research, recommendations for future research are discussed in the study