THE SURREAL CODES USED IN WRITTEN AND VISUAL MESSAGES BY NEW MEDIA AND TRANSFORMATION OF MEANING IN THE CONCEPTS OF PLAY-REAL

Abstract

Daily language has changed with the rising popularity of social media. This usage of language developed within daily events and expressed through surreal signs is a part of social communication. All the codifications used structurally by language can be explicated by the concept of exaggeration. To explain what is meant by exaggeration in this context, the concept of carnivalesque used by Mikhail Bakhtin in his literary criticism is taken into account. Bakhtin employed the term carnivalesque to define criticism characterized as destructive and subversive in the Middle Ages due to the ban of the critique of established values and social hierarchies. This concept designates the longing to symbolically subvert the hierarchy between the rulers and the ruled, the nobility and the common, the elite and the vulgar and the sacred and the profane. The study also utilizes Julia Kristeva's notions of intertextuality and intertextual relations. Using these concepts, it is demonstrated that the contents of news portals are composed much more like tabloids than as exhibitions of universal news criteria.