THE ROLE OF SOCİAL MEDİA MARKETİNG ON CONSUMER BEHAVİOR AND IT'S IMPACT ON SMALL, MEDİUM AND LARGE ORGANİZATİONS AND THEİR MANAGEMENT

Abstract

The aim of this study is to determine the role of social media marketing on consumer behavior and it's impact on small, medium and large organizations and their management. İt is to be considered that with the passage of time SM playing an important role in online marketing.Many small size business started marketing their business for their business. Basically in the past online shopping was considered risky, but with the passage of time many youngster has started online shopping with the new era of technology. SMM has accpeted the cheapest and feasible way of business. Many online business started and yet many are pending to be open. Consumer Behavior also showing a positive way toward online shopping and in this regard E-WOM and Bloggers also paying attraction for the client. The collection of data is done through the questionnaire survey methode to study consumer behavior. Quantitative research technique is used for the testing hypothesis process. The result of this study contribute to the fashion industry of Pakistan for gathering information of their image, market reputation and future marketing. SPSS software is used for the evaluating of resuts and data is collected from the 160 resondents, who are very fond of shopping and they show a positive response towards the survey. Management of the organization also paying postive impact toward the employee satisfaction, retention and job satisfaction. This research show how SMM paying an positive impact on the consumer and how Small, Medium and Large organization attracting customer with proper and immediate effectiveness.